From the Pew Research Center comes a new study ripe with implications for how we think about hospitality, evangelization, and growing disciples in our local churches.
Question #1: What to Americans look for in a new congregation?
Question #2: Why do Americans look for a new church home to begin with?
Let’s dig into each of these areas further to flesh out implications for how we share Jesus’ love with the world…
Becoming a Parish Ad Gentes
- For Americans with kids, 65% say that education/programs for children age greatly valued. How are your children/student programs? Do they run year round? Are they convenient? Are they high-quality enough that parents would choose to place their children there? Would they appeal to outsiders (not just those feeling an “obligation” to attend)? As the leaders of Church of the Nativity (Timonium, MD) often say “when you do something for my kids, you do something for me” is an important societal, parental value to respond to.
- When Americans go looking for a new church home, roughly half consider switching denominations (note: while this isn’t a term we use in Catholic theology, it’s common in vernacular conversation, so I use it in that sense here). This is a huge opportunity! Talk about openness. As Catholic parishes we should ask ourselves, what kind of impression or perception would someone from a different faith background take away from setting foot on our campus or at our programs?
- We may think that the unaffiliated don’t visit our parishes. But this would be a mistaken assumption. Almost “about three-in-ten current religious “nones” (29%) indicate they have searched for a new congregation at some point in their lives.” What’s for them at your parish? What would their experience be like?
- How do typical Americans find a new church home? More than eight-in-ten adults who have ever looked for a new house of worship say they attended a service during their search (85%). And roughly seven-in-ten talked to members of the congregation (69%) or to friends or colleagues (68%) about the house of worship they were considering. What kind of recommendations or comments would your typical parishioners make about your parish? Would they be enthusiastic? Resigned? Unsure what to say?
- Though it’s not the most important method for learning about potential local church homes, 59% of adults under 30 say they have incorporated online searches when looking for a new congregation. Your online presence matters. And, it should resonate with Millennials.
Becoming a Parish for Catholic-Seekers
- What’s most important when choosing a new parish for Catholics? “nothing is more important than location. Fully three-quarters of Catholics who have looked for a new church (76%) say location was an important factor in their choice of parish.” Our first reaction might be to think (with relief or discouragement) there’s not much we can do then. But this misses something more significant–if Catholics are most likely to select a parish based on location, then it’s vitally important that every parish have a discipleship pathway, that every parish be intentional about ministering to people at every step of a disciple’s journey. We can’t be content to have some “powerhouse” parishes where intentional discipleship and fruits of the Holy Spirit are typical and then “maintenance” parishes for the rest. Taking this reality seriously might force us to think about collaborative organizational structures, networks or associations, and other ways to move more parishes from maintenance to mission.
- Not convinced of the need for every parish to have pathways for intentional discipleship? Here’s another perspective: of affiliated Christians, Catholics are the least likely to ever look for a new congregation. Most Catholics will stay in the parish they’re at, unless the geography (location of household or parish) changes. What’s this mean? Our expectation must be that every parish be fully alive in the Holy Spirit, offering robust pathways for disciples to grow–otherwise, many Catholics will continue to exist in “maintenance” parishes.
- When Catholics are looking for a new parish, after location (76% rate as important), the next most important values are “feeling welcomed by leaders” (71%) and sermons (67%). This data supports the pitch made by Amazing Parish, Rebuilt, and Divine Renovation in recent years as to the importance of the “Sunday Experience.” Authentic welcome from leaders and good preaching aren’t accidents or “bonus” attributes of charismatic leaders–no, these are essential parts of ministry that must be planned, cultivated, and assessed for effectiveness.
- Though Catholics are less likely than other Christians to look for a new local congregation, when Catholics do go seeking, about one-in-three report exploring changing denominations or religions. This might come as a surprise to many of us–but it’s a reality we can’t ignore. The question becomes what’s going on in your parish, so that when parishioners do move or go looking for a new congregation, they seek out a Catholic one?
Okay, so those are my takeaways from this study. What are yours? How might this data impact how you do ministry?