Over at the ever-useful CMS website, Emily Carlton observes:
Throughout the New Testament, Jesus used parables and simple stories to explain complex concepts. It was a brilliant move—Jesus’ crowds contained mostly illiterate people who lived in a culture with a strong oral tradition. That meant the crowds knew how to listen and re-tell stories.Visuals can help people receive the good news of Jesus.
Today’s culture differs. Oral traditions are minimal. We’re flooded with ads, marketing, content, and images on a daily basis, so much so that we tend to tune it all out. We usually aren’t great listeners, either. But we are incredibly literate when it comes to visuals. In fact, a study conducted by MIT neuroscientists in 2014 found the brain could recognize and identify images seen for as little as 13 milliseconds.
The Numbers Don’t Lie
The MIT numbers might seem shocking, but other surveys and reports support the findings.
- 65% of the population describes themselves as visual learners.
- When information is presented verbally and visually, the retention rate after three days is six times greater than if it were presented only verbally.
- Visual content is three times more likely to get shared on social media than any other type of content.
If you manage social media at your church or study the affects of sermon-related visuals on church attendees, you probably have qualitative proof to support the above numbers. If not, the numbers should still demonstrate just how important good visuals are to human learning, understanding, and recall. As church communicators, we can’t overlook that fact. Visuals can help people receive the good news of Jesus.
What Can the Church Do?
Fixing a church’s visual learning problem isn’t as easy as slapping some pictures on the screens. Studies show that visuals aren’t well received when they clearly employ stock photos, aren’t directly related to the content being shared, or are stretched or pixelated in some way
Carlton is spot on. We indeed live in a visual culture. And this isn’t a bad thing, necessarily–it’s an opportunity. We can ask, as teachers, preachers, and communicators interested in forming missionary disciples, how do we ensure our ways of communicating resonate in our visual culture?
Earlier this year, at the Notre Dame Preaching Conference: Alyce McKenzie offered this lecture on the topic. And, I think one of the finest modern examples, is John Bergsma‘s use of stick-figures to unpack the Bible…check it out here and here. Bergsma’s illustrations are memorable, simple, and impactful–I’ve used them with preschoolers, elementary school children, and adult seminary students–all with great results! 🙂
Do you have any great examples or best practices in visual illustration? Share in the Comments!