Why would anyone pay to go through messy, physically demanding obstacle courses and “comically extreme” challenges (Fast Company, Jun 2017)?
From Tough Mudder CEO, Will Dean, it’s got something to do with ritual and community. As he explains, Tough Mudder events,
“are the pilgrimage, the big, annual festivals, like Christmas and Easter, if you use Christianity as an example. But then we also have the gym, which becomes the local church, the community gathering hub. You have the media, which is a little like praying. Then there’s the apparel, which is a little like wearing your cross or your head scarf or any other form of religious apparel.”
Together, this creates a social experience with a profound “shared sense of purpose,” that many in our North American culture lack in our day-to-day lives. Coming together to achieve a common goal is essential. Many Tough Mudder obstacles simply cannot be completed without receiving help and/or helping others through.
This experience of common effort and shared victory is indeed counter-cultural. Will Dean recounts a triathlon where, “he needed help pulling down the back zipper of his wet suit as he transitioned from swimming to cycling” and “asked fellow racers for help and was stunned when no one offered any: They didn’t want to add precious seconds to their time.” This is what life, and even church life can seem like for many today. An inherent world of competition or self-interest, rather than a world that is gift, a world with others give selflessly, expecting nothing in return.
The success of the Tough Mudder company reveals that it’s quite possible to gather and attract people by offering shared experience of gift and giving, ritual rhythms of life, and community doing the difficult–together. These are longings our culture produces. The question for us is, how can our ministries and parishes connect these desires to the reality of Christian discipleship? Share your thoughts and experiences!